Based on feedback from both our advertisers and users, and consistent with our efforts to present relevant results, we
Google CTR Down As Well As The Stock
Googles stock closed down over 3% yesterday ($14.11) as they try to decrease the accidental clicks on paid searches. Google decreased the space around a word that results in a click through for the advertiser. This has somewhat stalled the CTR on Googles PPC advertising. The intention was to improve the usefulness of each click by the users that are doing the searches. You can read more at http://www.thestar.com/article/404711
Remember as of April 1st the following changes in Google PPC will be in place:
From Google:
What do I need to know about the updated display URL policy?
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May 10, 2008
