Establishing Your Target Market

lehman Blog, Marketing

If I were to start my home business over today there are a few things that I would do and they would have to be done in the correct order. Today I want to discuss day one in your business and that would be how to establish your target market. If you want to succeed and have online business success, establishing you target market has got to be one of the most important things that you will do. How do you establish your target market? Using google is one of the easiest ways to find out who your target will be for your online business. There are some questions that you will need to ask yourself when researching your target market.

1. Who is your customer

2. What does your customer do

3. What is your customers age group

4. Where does your customer live

5. What does your customer buy.

You will need to think of as many of these questions as possible as this will narrow down your search and give you quality customers when you start your marketing campaigns. Take each one of these questions that you come up with about your target customer and then type that phrase or question into google. This will give you some idea as to who your competition will be and they type of ads that they are using. Some of the keyword tools that I have used in obtaining keyword or key phrases for my marketing are as follows:

This keyword tool is Yahoos and is really good as it will give you a side by side look at the results from Yahoo, Google, and MSN so you will be able to understand the volume from each of the big three.

This keyword tool is pretty good. It is a third party and is free for now. This tool is currently for PC’s only. Not only will this tool generate a set of keywords for you to market to….It will generate sets of the most common misspelled words. I have been marketing to misspelled words for years. Now I do not get tons of leads from misspelled keywords, however, the leads that I do get from these misspelled words are very cheap.

You can also use googles keyword tool

This will give you some valuable information about the keyword of phrase you are looking to market to. It gives you the ranking of the ones that get the most traffic.

Keywords and knowing how to establish you target Market is so very important. Keywords are the foundation of your business development. Marketing to the wrong set of keywords will KILL your business, produce a substandard leads, and will suck you bank account dry. If you will follow these steps to establish your market for your online business you will have the ability to take your business to new heights. These same steps can be followed for all types of marketing that you may do.


Lehman Hailey